Doug Warbrick and Brian Singer started up rip Curl in 1969 in the small Victorian town of Torquay. Rip Curl was originally
started to shape boards because this was about the time when the surfboard revolution and the time of the
development of the short board. Although they
first started making boards in about 1970 they branched out and started making wetsuits (the reason rip curl began making wetsuits was because they were down in Victoria and needed something for surfers to keep them warm but wasn’t as heavy as what was already on the market) designed towards surfers. Now Rip Curl sell a wide
rage of products from the products that would be no surprise surfboards, wetsuits, clothes and even things such as watches
and snow gear. But then there are other Rip Curl product that are not as expected these include a cars, a ford and renault have some cars that has a Rip Curl symbol on the
side .Rip Curl now operates internationally from United Kingdom, New Zealand, Europe, USA, Canada, Peru and Israel.
The first photo taken for Rip Curl as an ad campaign was taken by a photographer by the name
of Barrie Sutherland. Barrie would paddle out on his big Mal surfboard with this camera as well,
when he took the shoot it was ea
rly in the morning he was not in the water but the slogan that
went with the image was “The Dawning of Rip Curl Surfboards”
reference:
watermarksphotogallery,2010, Barrie Suth
erland - pioneer surf photographer, viewed 2 march 2011, http://www.watermarksphotogallery.com.au/wmpages/wmphoto-jbs.htm
Rip Curl, 2011, In the beginning, viewed 2 march 2011, http://www.ripcurl.com.au/?thebegining
